In this lecture, speaker Dr. Salih Al-Ibrahim will introduce the concept of social marketing, its tools and how they can be used to promote libraries. The lecture will discuss the importance of social marketing for libraries and how it reflects the cognitive development of communities, the difference between social marketing and commercial marketing, and how to develop a social marketing plan for libraries.

Date: 7 May 2018

Time: 10:00 AM - 12:00 PM

Language: Arabic

Target Audience: Public

Seats are limited. To register, please click the below button.